Our People

We have built a team of managing partners whose complimentary strengths cover the core set of disciplines in the field of digital brand advertising.

Carl Le Blond : Creative

Carl has held senior creative positions at some of the worlds leading creative agencies. He started at Ogilvy and Mather London where he quickly moved up to Creative Director (C.D.). After ten years he moved on to Bates (C.D.), D’Arcy (C.D.) and McCann’s (Executive C.D.), winning a host of awards along the way including Cannes Gold, New York Festivals Gold, London International Gold, Gold Clio’s, Bafta, D&ADs, BTA, Creative Circles, APG Grand Prixs and Gold’s, Epicas and Esprix’s.

After leaving McCann’s and taking a short break from agency life, Carl returned as a director at Garrett’s. In his first year, he was nominated at Cannes in the young directors section. He then moved to Annex Films and shot campaigns for Wales Tourist board, Cancer Research and Golf Tourism, to name a few. His first short film “Dirtbox” was given Official Selection at the New York Short Film Festival and won Best Actor at Brooklyn International Film Festival.

In 2006 Carl returned to Ogilvy, this time in the Amsterdam office as Group Executive Creative Director for advertising, direct, activation and digital.

In 2009 Carl moved to Ogilvy Group Moscow as chief creative officer. In the last year, Ogilvy Moscow was as effective as it was creative with a total of 9 Effie Awards (3 Gold, 2 Silver, 4 Bronze). And for the first time ever, 3 commercials in the Gunn Report’s ‘Top 100 Best Films of the Year’, as well as Russia’s first Gold Clio. In 2012 Carl took up the role of Regional Creative Director based in Moscow.

Moving back to London in 2013 Carl spent several years directing for Mad Cow Films.

Carl has been on quite a few International juries and recently hosted and judged NY Festivals and Cresta Awards in Amsterdam, The Red Apple in Moscow, Golden Drum in Slovenia. He is part of the ongoing Cresta grand jury; he has also judged D&AD, and London International Awards in most disciplines. He likes to ski, cycle, paint, write scripts and direct all at the same time.

Luke Wotton : Digital & User Experience

Luke is a Cambridge art school graduate with a degree in technology. He combines the two with a flair that breathes life into brand campaigns in an otherwise clinical digital world. Luke decided to make the leap to add design to his portfolio of skills just as the internet matured and was crying out for designers who understand that good digital experiences need to be designed for and around people.

He has spent over a decade designing digital experiences for Tesco’s, Next, Npower, RioTinto, Europcar and has a life-long mentor in Tom Karen, the designer of the Raleigh Chopper who also mentored Sir Jonathan Ive, Chief Design Officer at Apple Inc.

Luke is a trained typographer and was publishing articles about responsive design before it was widely accepted by the digital world.

Timothy Hyde : Strategy

Most agencies pay lip-service to strategy; we don’t. Tim has a degree in Economics from Yale and a Ph.D. in Philosophy. Up until recently, he was a professor of philosophy at Stony Brook University and the Faculty Director of one of their undergraduate colleges.

In previous lives, he has done such diverse things as worked for Ogilvy and Mather London, Condé Nast (British Vogue), opened and operated a nightclub in Connecticut and a catering firm in Berlin.

James Wylie : Client Services

In 15 years of agency life James has held most positions from digital strategy through to commercial & client services - which is why he knows how to run them from the inside out.

James was awarded a sponsorship from the Arts Council of England to set up a recording studio and performing arts project. This led to a career as a studio engineer, producing dozens of releases featuring on compilation albums for the likes of Ministry of Sound (London) Moonshine Music (Los Angeles), composing for Hasbro’s Pokémon launch campaign and performing at iconic venues such as Brixton Academy.

During this time James developed a keen interest in multimedia, quickly establishing himself as a specialist producing event presentations for BT Retail, Defra (Department for Environment Food & Rural Affairs), The Police Federation of England & Wales, Operation Trident and the DTI (Department of Trade and Industry).

He was offered the opportunity to design cutting edge retail technology using interactive projections that allowed customers to search for property through the windows of estate agents.

James was the architect behind a multi-lingual ecommerce platform for Japanese sportswear giant Mizuno Sports, and his work in the professional services sector has seen him lead digital strategies for global Recruitment heavyweights such as Adecco, Capita, First Point Group, and Fircroft.

This work led him to be awarded for recruitment website of the year several times as well as several aWWWards nominations. He has also given talks on UX design at Shoreditch House London and was invited to judge awards including UK Recruiter blogger of the year.