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Client
CLC World
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Industry
Travel & Tourism
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What we did
Advertising, Web application design, Email marketing
How we used the uncertainty of Brexit to great advantage.
CLC World are Europe’s largest independent resort operator of international resorts and hotels found in some of the world’s most desirable destinations.
They wanted to gauge the feelings of consumers post-brexit whilst generating qualified marketing leads to drive business development.
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The logic
We built a mobile web application that allowed members of the public to voice their opinion on their travel plans post Brexit by taking part in a simple poll.
We used traditional press advertising to drive commuters to the application.
Due to the short commuter window and high volume of expected traffic we provided a scalable hosting infrastructure that would deal with in excess of 50,000 hits per hour.
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The magic
We created a full page campaign for the evening standard, offering the prize of a holiday to Florida for up to 6 people for sharing their travel plans.
To maximise responses, we designed a poll with two stages.
- To outline their plans post-Brexit
- To capture their personal details
This meant that if users declined giving their personal details we still gathered the important consumer data.
The campaign and application broke all performance records for CLC world's marketing, and was extended across social media, regional press and email.
The campaign was featured in
