All recruitment work
  • Client

    First Point Group
  • Industry

    Recruitment
  • What we did

    Digital branding, Responsive website design

Our digital WD40 significantly increased website revenue for a leading telecoms recruiter

First Point Group is a true market leader, having achieved consistent, rapid, growth whilst winning numerous awards including the Queens Award for Enterprise, twice in 10 years.

  • The logic

    They had previously worked with a branding agency, and the visual aspects of the brand were beautiful and simple.

    However, the digital implementation lacked the finesse required for such a high profile company and gave a restricted candidate experience that had delivered zero placements in seveal years.

  • The magic

    We simply added some digital WD40 to make it perform digitally whilst retaining the beautiful look and feel.

    We added profiles for all of their consultants, bringing their people to the fore and added multi-lingual capabilities for 5 languages.

    We also gave them the capability to add their own inbound marketing campaigns, which have been used to great success.

The new site delivered 6 placements in the first month, it had previously made none in three years.

Responsive

Digital Design