Industry: Travel & Tourism
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Client
CLC World
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Industry
Travel & Tourism
Our campaign generated 49,000 new customer leads for Europe’s largest independent travel resort operator
To achieve this we built a mobile web application to find out how Brexit would affect consumers travel plans and turn them into active customer leads.
The Ad
We ran a full page advert in the Evening Standard offering a holiday to Florida for up to 6 people for sharing their post-brexit travel plans.
The Mobile Application
Consumers were directed to a mobile app, designed to maximise data capture.
This meant that if consumers didn’t want to enter their personal details we still gathered the important data about their travel plans.
Hosting & Security
We anticipated a huge response, so we provided enterprise hosting that would serve 1,000 concurrent visitors to the app without breaking a sweat.
The Results
The campaign and application broke all performance records for CLC world’s marketing, and was extended across social media, regional press and email.
The campaign was featured in
