• Client

    The D'Souza Clinic

  • Industry

    Healthcare

  • What we did

    Brand Identity, Website Design & Development, Hosting, Digital Strategy, Sales & Marketing Strategy

Rapid Growth for a Harley Street Hair Clinic, with a digital strategy that delivered over £155,000 of treatment plans in 4 months.

The brand

The website

The aim of the site was to generate appointments with potential customers.

We mapped out the journey male patients between the ages of 28 and 65 go through from finding out they have a problem to choosing a surgeon.

We then designed the site around answering these questions, building the credentials of the clinic and booking an appointment.

The Clinic Launch

To launch the clinic we partnered with a PR firm to get some attention from the national press.

This was important as the clinic was new, and it’s important that potential patients are aware that the Medical Director is a vastly experienced and well known UK surgeon. This in turn would encourage site visitors to book appointments in a new clinic.  

Digital Strategy

We implemented a digital marketing strategy to attract, engage and convert new customers.

Paid Search Campaigns

We are running ongoing campaigns on Google and Bing. targeting keywords directly related to people looking for hair transplant surgery.

This allows us to target customers who are directly searching for a hair surgeon.

Conversion Rate Optimisation

To support the paid search campaigns we are running an ongoing programme of optimisation. We running continual tests with different landing page layouts and customer journeys, making incremental improvements to the site conversion rate.

Sales Strategy

We implemented a sales strategy based on the key principles of being a surgeon led clinic, and delivering impeccable customer service.

We also set up a CRM (Customer Relationship Management) system that was integrated with the site, so leads appeared immediately and we were able to see which pages and services the user had viewed.

Results & The Future

The digital and sales strategy delivered 51 patient consultants and £155,000+ of treatment plans over 4 months.

Getting a new venture off the ground, with a brand and digital strategy that builds stability and generates profit takes time, persistence and effective strategic decision making.

We are currently in a monthly work cycle, where we analyse the performance data, identify the areas we can improve the most and implement the work needed to make them fully effective.

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  • Client

    Workpad

  • Industry

    Real Estate

  • What we did

    Brand Identity, Website Design & Development

Making a home for WorkPad’s serviced offices.

  • Client

    Sports Trading Network

  • Industry

    Recruitment & Staffing

  • What we did

    Brand Identity, Illustration, Website Design & Development

Building a global reputation for finding hard-to-find talent.

Sports Traders are by nature a disparate bunch, who work alone or in tight-knit groups across different continents. Finding the most talented is a real challenge, our client asked us if we could help.

Within 3 months we achieved and maintained top 3 Google rankings for over 50 terms such as Sports Trading Jobs, and Sports trading, giving our client access to the best global sports trading talent.

We took the market apart, looking for something we could use for a position.

Our research drew a blank, showing a clear lack of organisations, websites, publications or groups, which we found unusual in today’s information rich world.

We saw this as an opportunity to become an early adopter, and take a share of an under-developed market.

We created on online publication and published expert & academic level content to professionalise the global network of sports traders.

The content was generated by the industry, giving talented traders a platform to showcase their knowledge.

Due to its overwhelming success in China the entire site was replicated in Mandarin.

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  • Client

    Silverdrum

  • Industry

    Recruitment & Staffing

  • What we did

    Brand Identity, Brand Message, Copywriting, Website Design & Development

Creating a corporate identity website for a new digital media recruiter.

  • Client

    Enfinity Group

  • Industry

    Recruitment & Staffing

  • What we did

    Brand Identity, Website Design & Development, Hosting

Taking a startup recruitment agency from concept to market in 30 days.

We were asked to take a start-up energy recruiter to market, creating a brand and digital presence within 30 days that allowed them to launch themselves and compete internationally.

From zero to hero

We took a clear brief, allocated resources and approached the project in an agile way, using our experience to navigate any possible pitfalls.

The delivery ran like clockwork, and the brand and website was delivered to a delighted client on time and in budget.

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  • Client

    Love and Integrity in Business

  • Industry

    Management Consultancy

  • What we did

    Brand Identity

What’s love got to do with it?

Ask Oonagh Harpur, Listed in 100 Women to Watch - Cranfield School of Management's Female FTSE Board Report

The Movement

Oonagh has been practicing Love and Integrity in Business since she became the first non-lawyer CEO of global law firm Linklaters.  She served the International Board as Partnership Secretary and Director of Corporate Responsibility, led on the partnership’s governance, post-merger integration strategy of its culture and values and chaired the firm’s award winning global community investment programme.

Oonagh also established a successful national entrepreneurship campaign which secured government funding of over £65m for enterprise education, and chaired a National Forum on the purpose and values of business.

These days she is a recognised public speaker, a board member for the City Values Forum – advising major financial institutions on values and leadership – and senior advisor to the global eHealth foundation, supported by Archbishop Desmond Tutu.

We are proud to be sponsoring Love and Integrity in Business, and supporting Oonagh in her mission to see businesses attain better commercial performance by adopting values that treat people like people.

We’re not talking lip-service mind, but common goals and behaviours from the C-suite to the shop floor.

We love it and support it whole heartedly.

The Brand

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