• Client

    The D'Souza Clinic

  • Industry

    Healthcare

  • What we did

    Brand Identity, Website Design & Development, Hosting, Digital Strategy, Sales & Marketing Strategy

Rapid Growth for a Harley Street Hair Clinic, with a digital strategy that delivered over £155,000 of treatment plans in 4 months.

The brand

The website

The aim of the site was to generate appointments with potential customers.

We mapped out the journey male patients between the ages of 28 and 65 go through from finding out they have a problem to choosing a surgeon.

We then designed the site around answering these questions, building the credentials of the clinic and booking an appointment.

The Clinic Launch

To launch the clinic we partnered with a PR firm to get some attention from the national press.

This was important as the clinic was new, and it’s important that potential patients are aware that the Medical Director is a vastly experienced and well known UK surgeon. This in turn would encourage site visitors to book appointments in a new clinic.  

Digital Strategy

We implemented a digital marketing strategy to attract, engage and convert new customers.

Paid Search Campaigns

We are running ongoing campaigns on Google and Bing. targeting keywords directly related to people looking for hair transplant surgery.

This allows us to target customers who are directly searching for a hair surgeon.

Conversion Rate Optimisation

To support the paid search campaigns we are running an ongoing programme of optimisation. We running continual tests with different landing page layouts and customer journeys, making incremental improvements to the site conversion rate.

Sales Strategy

We implemented a sales strategy based on the key principles of being a surgeon led clinic, and delivering impeccable customer service.

We also set up a CRM (Customer Relationship Management) system that was integrated with the site, so leads appeared immediately and we were able to see which pages and services the user had viewed.

Results & The Future

The digital and sales strategy delivered 51 patient consultants and £155,000+ of treatment plans over 4 months.

Getting a new venture off the ground, with a brand and digital strategy that builds stability and generates profit takes time, persistence and effective strategic decision making.

We are currently in a monthly work cycle, where we analyse the performance data, identify the areas we can improve the most and implement the work needed to make them fully effective.

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  • Client

    First Point Group

  • Industry

    Recruitment & Staffing

  • What we did

    Website Design & Development, Hosting

Our website rework significantly increased revenue for a leading global telecoms recruiter

The Details

We overhauled the entire site, adding a job search, and profiles for all of their consultants, bringing their people to the fore.

Being multinational we also added multi-lingual capabilities for 5 languages. We also gave them the capability to add their own inbound marketing campaigns, which have been used to great success.

The Results

The new site delivered 6 placements in the first month, it had previously made none in three years.

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  • Client

    Enfinity Group

  • Industry

    Recruitment & Staffing

  • What we did

    Brand Identity, Website Design & Development, Hosting

Taking a startup recruitment agency from concept to market in 30 days.

We were asked to take a start-up energy recruiter to market, creating a brand and digital presence within 30 days that allowed them to launch themselves and compete internationally.

From zero to hero

We took a clear brief, allocated resources and approached the project in an agile way, using our experience to navigate any possible pitfalls.

The delivery ran like clockwork, and the brand and website was delivered to a delighted client on time and in budget.

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