Sports Traders are by nature a disparate bunch, who work alone or in tight-knit groups across different continents. Finding the most talented is a real challenge, our client asked us if we could help.
We took the market apart, looking for something we could use for a position.
Our research drew a blank, showing a clear lack of organisations, websites, publications or groups, which we found unusual in today’s information rich world.
We saw this as an opportunity to become an early adopter, and take a share of an under-developed market.
We created on online publication and published expert & academic level content to professionalise the global network of sports traders.
The content was generated by the industry, giving talented traders a platform to showcase their knowledge.
Due to its overwhelming success in China the entire site was replicated in Mandarin.