HCP International are a well-established automotive recruitment agency with international ambitions. They needed a brand identity and digital presence that would set them apart from the market.
The competition all had websites and brand identities that offered very little to their customers. They all looked and felt similar, with little to differentiate themselves from each other.
We created a brand identity that not only fitted within the industry it recruits for, it builds on several of the concepts of high-end service, robust engineering and luxury craftsmanship.
We used striking full screen imagery to showcase the exciting world of the automotive industry.
The site was nominated for an aWWWard on launch and became an integral part of HCP’s marketing.