• Client

    HCP International

  • Industry

    Recruitment & Staffing

Cars are fast, responsive & sexy, and now so is automotive recruitment.

HCP International are a well-established automotive recruitment agency with international ambitions. They needed a brand identity and digital presence that would set them apart from the market.

The Brand

We flipped the concept of what a specialist recruiter should look like, creating a brand that belongs within the automotive industry.

The competition all had websites and brand identities that offered very little to their customers. They all looked and felt similar, with little to differentiate themselves from each other.

We created a brand identity that not only fitted within the industry it recruits for, it builds on several of the concepts of high-end service, robust engineering and luxury craftsmanship.

The Website

We designed and built a stunning website to embody the new brand and attract clients and candidates.

We used striking full screen imagery to showcase the exciting world of the automotive industry.

The site was nominated for an aWWWard on launch and became an integral part of HCP’s marketing.

Email Marketing

Our email campaigns doubled the industry average for opens and clicks.

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