We created a stand-out digital brand for a specialist recruiter
HCP International are a well-established automotive recruitment agency with international ambitions. They needed a brand identity and digital presence that would set them apart from the market.
The competition all had websites and brand identities that offered very little to their customers.
They all looked and felt similar, with little to differentiate themselves from each other.
We felt they were more a reflection of the recruitment industry than the automotive industry and its people.
We simply flipped the concept of what a specialist recruitment agency should look like, and created a brand identity that not only fitted within the industry it recruits for, it builds on several of the concepts of high-end service, robust engineering and luxury craftsmanship.