All recruitment work
  • Client

    HCP International
  • Industry

  • What we did

    Brand strategy, Brand identity, Responsive web design, Creative design, Email marketing, Social media

We created a stand-out digital brand for a specialist recruiter

HCP International are a well-established automotive recruitment agency with international ambitions. They needed a brand identity and digital presence that would set them apart from the market.

  • The logic

    The competition all had websites and brand identities that offered very little to their customers.

    They all looked and felt similar, with little to differentiate themselves from each other.

    We felt they were more a reflection of the recruitment industry than the automotive industry and its people.

  • The magic

    We simply flipped the concept of what a specialist recruitment agency should look like, and created a brand identity that not only fitted within the industry it recruits for, it builds on several of the concepts of high-end service, robust engineering and luxury craftsmanship.

We jump-started this automotive recruiter to delivered better quality candidates, higher profile clients and new international channels of business.



Our email campaigns doubled the industry average for opens and clicks.