We mapped out the journey male patients between the ages of 28 and 65 go through from finding out they have a problem to choosing a surgeon.
We then designed the site around answering these questions, building the credentials of the clinic and booking an appointment.
This was important as the clinic was new, and it’s important that potential patients are aware that the Medical Director is a vastly experienced and well known UK surgeon. This in turn would encourage site visitors to book appointments in a new clinic.
Paid Search Campaigns
We are running ongoing campaigns on Google and Bing. targeting keywords directly related to people looking for hair transplant surgery.
This allows us to target customers who are directly searching for a hair surgeon.
Conversion Rate Optimisation
To support the paid search campaigns we are running an ongoing programme of optimisation. We running continual tests with different landing page layouts and customer journeys, making incremental improvements to the site conversion rate.
We also set up a CRM (Customer Relationship Management) system that was integrated with the site, so leads appeared immediately and we were able to see which pages and services the user had viewed.
The digital and sales strategy delivered 51 patient consultants and £155,000+ of treatment plans over 4 months.
Getting a new venture off the ground, with a brand and digital strategy that builds stability and generates profit takes time, persistence and effective strategic decision making.
We are currently in a monthly work cycle, where we analyse the performance data, identify the areas we can improve the most and implement the work needed to make them fully effective.View all work