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Client
Raw Wine
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Industry
Food & Drink, Events
We built a community platform to promote natural wine to a global audience and doubled engagement.
RAW WINE is at the forefront of the growing natural wine movement, hosting annual fairs in London, Berlin, Los Angeles, New York, Miami and Montreal. Our brief was to evolve their online presence, creating a platform for the industry to showcase their produce on a global scale.
Producer Showcase
The platform allows producers to create a branded microsite to showcase their vineyards and wines to the growing number of global consumers.
The branded microsites are cheaper and easier to create than a website, consistently rank higher than their own sites on Google and attract more traffic due to the popularity of the RAW WINE events and platform.
This gives small artisanal producers access to a global audience and marketing opportunities that would otherwise take significant time and budget to develop.
Natural Wine Search
We designed and built a powerful search that allows consumers to find natural wine from around the world.
We built an AJAX search with powerful server side caching which searches up to 35 data points across 6,500 wines in a few milliseconds.
The same technology powers our global people and places directory with over 1,450 industry profiles.
RAW WINE now hosts
1,450+ microsites
from 27 countries
featuring more than 6,500 wines
This continues to grow everyday
The Results
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In the first 2 months after launch
(and with the same amount of visitors)
We doubled the number of pages viewed
from 202,073 to 435,632
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The grower profiles attracted
65,000+ visits
The wine section attracted
37,000+ visits
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We reduced the bounce rate by
51%
from 60% to 29%
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People now view
82%
more pages when they visit the site